1Increasing the password price makes Apple passwords look better


Time to jump ship?
Photo: Rajesh Pandey/CultofMac




1Password, a popular third-party password management service among Apple users, will soon cost significantly more. The company plans to increase the price of individual and family accounts by up to 33%.

After the increase, an individual 1Password subscription will cost $47.88 per year, while the family plan will increase to $71.88 per year.

1Password increases subscriptions for individuals and families

Apple offers a separate Passwords app for iOS and macOS. It can securely store your credentials, access keys, and verification codes in one place and sync them across devices—all at no extra cost. But 1Password is a popular alternative that offers more features. This includes more robust autofill, advanced sharing options and vault management.

For all the features 1Password offered, its annual subscription fee of $35.88 per user was justified. But the new price increase, which will take effect on March 27, 2026, is much more difficult to digest. The new prices for individual and family tariffs are as follows:

Plan

Old vintage

New Year

Increase

% increase

Individual

$35.88

$47.88

$12.00

~33%

Family

$59.88

$71.88

$12.00

~20%

In an email to its existing subscribers informing them of the price increase, 1Password says that while “value and capabilities have grown substantially, our pricing has remained essentially unchanged for many years.” This is true because the password manager has not increased its subscription prices in the last five years. It also highlights several features introduced over the past few years, such as improved Watchtower alerts, expanded recovery options, and new phishing protection.

The price increase will take effect in March

If your 1Password subscription renews before March 27, 2026, the company will charge you the current rate. Any renewal on or after this date will reflect the new prices.

If you are an existing 1Password user and are unhappy with the price increase, consider switching to Apple Passwords. While not as feature-rich, it lays the groundwork. Otherwise, you can consider BitWarden or Proton Pass. You can easily export all your data from 1Password before switching.

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