January 26, 2026
UPDATE
Apple introduces new :br(l)::br(xl):AirTag with extended :br(l)::br(xl):range of connectivity :br(l)::br(xl):and improved findability
The next generation of AirTag – the best-selling item finder – is even easier to find with more powerful precision searches, longer Bluetooth range and a louder speaker.
Apple today introduced the new AirTag, a powerful accessory that helps users track and find the items they care most about using the Apple Find My app — now with an expanded search range and a louder speaker. Powered by the power of the Find My network, AirTag allows users to keep track of their belongings every day. Since AirTag launched in 2021, users around the world have shared stories of how they have been reunited with lost luggage, keys, bicycles, bags and more. With the help of an AirTag placed inside an instrument case, a musician was able to find his lost instrument and play that evening, while another user was able to find a lost piece of luggage that contained life-saving medication. AirTag is designed exclusively for tracking objects and offers superior protection against unwanted tracking. It’s available today for the same price as its predecessor: $29 for a single AirTag and $99 for a four-pack, with free personalized engraving available on apple.com and the Apple Store app.
Improved reach and findability
Apple’s second-generation Ultra Wideband chip—the same chip found in the iPhone 17 series, iPhone Air, Apple Watch Ultra 3, and Apple Watch Series 11—powers the new AirTag, making it easier to find than ever. Using tactile, visual and audio feedback, Precision Finding guides users to lost items up to 50 percent further than previous generations.1 And an improved Bluetooth chip extends the range in which items can be found. For the first time, users can use Precision Finding on Apple Watch Series 9 or later or Apple Watch Ultra 2 or later to find their AirTag, bringing a powerful experience to the wrist.
With an updated internal design, the new AirTag is 50 percent louder than the previous generation, allowing users to hear their AirTag up to 2x further than before. Paired with improved Precision Finding features and a distinctive new chime, AirTag now makes it easier for users to find important items like keys hidden deep between couch cushions or a wallet when they’re walking out the door.
Find network and share item location
Find My makes it easy to find AirTag devices, Apple devices, and compatible third-party devices, as well as keep in touch with friends and family, all while protecting users’ privacy. If the AirTag is out of range of its paired iPhone, the Find My network can help track it down. The Find My network is a crowdsourced network of Apple devices that use Bluetooth technology to locate accessories or devices and report their approximate location back to the owner.
The new AirTag integrates seamlessly with Share Item Location, an iOS feature designed to help users retrieve a lost item by temporarily and securely sharing its location with trusted third parties, such as airlines, so they can help recover delayed luggage or other lost items. Apple has partnered directly with more than 50 airlines to privately and securely accept item location sharing links.
With Item Location Sharing, users can share the location of a lost item with the participating airline’s customer service team. According to SITA, a leading airline IT provider, carriers report that using Share Item Location has reduced baggage delays by 26 percent and reduced the incidence of “actually lost” or non-returnable baggage by 90 percent. Access is granted only to authorized personnel through a secure Apple account or partner verification. A shared location will be deactivated once the user reconnects with their item, can be stopped at any time by the owner, and will automatically expire after seven days.
Top security features
The new AirTag is designed from the ground up to keep location data private and secure. AirTag does not physically store location data or history on the device, and end-to-end encryption protects all communication with the Find My network, ensuring that only the device owner can access location data. No one, including Apple, knows the identity or location of any device that helped find it. Designed exclusively for tracking objects, not people or pets, the new AirTag features a suite of world-class protections against unwanted tracking, including cross-platform alerts and unique Bluetooth identifiers that change frequently.
Environmental responsibility and accessory compatibility
Apple 2030 is the company’s ambitious plan to be carbon neutral across its entire footprint by the end of this decade by reducing product emissions from its three biggest sources: materials, electricity and transportation. The new AirTag is designed with the environment in mind, with 85 percent recycled plastic in the housing, 100 percent recycled rare earth elements in all magnets, and 100 percent recycled gold plating in all Apple-designed circuit boards. Paper packaging is 100% fiber-based and can be easily recycled. The new AirTag maintains the same form factor as the original and is compatible with all existing AirTag accessories, including the FineWoven key ring, which is made from 68 percent recycled content and is available in five beautiful colors.
Price and availability
- The new AirTag is available to order on apple.com and the Apple Store app today, and will be available in Apple Stores later this week. The new AirTag will also be available at Apple Authorized Resellers.
- Customers can add a personalized engraving to the new AirTag for free at checkout on apple.com and in the Apple Store app.
- AirTag is available in single and four-packs for 29 dollars (USA) a 99 dollars (USA), respectively
- Designed by Apple, the AirTag FineWoven Keychain is available in Fox Orange, Midnight Purple, Navy, Moss and Black for 35 dollars (OUR).2
- The new AirTag requires a compatible iPhone with iOS 26 or later or an iPad with iPadOS 26 or later. Customers must have an Apple account and be signed in to their iCloud account. Some features require Find to be enabled in iCloud settings.
- Precision Finding on Apple Watch requires Apple Watch Series 9 or later or Apple Watch Ultra 2 or later with watchOS 26.2.1.
About Apple
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with the iPhone, iPad, Mac, AirPods, Apple Watch and Apple Vision Pro. Apple’s six software platforms—iOS, iPadOS, macOS, watchOS, visionOS, and tvOS—provide seamless experiences across all Apple devices and enable people to enjoy breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV. More than 150,000 Apple employees are dedicated to making the world’s best products and leaving the world better than we found it.
- Precision Finding is not available in countries and regions where Ultra Wideband technology is restricted. For more information, visit apple.com/uwb.
- AirTag accessories, including the AirTag FineWoven key ring, are sold separately.
Press Contacts
Stephanie Ng
Apple
sng26@apple.com
Alex Kirschner
Apple
alexkirschner@apple.com
Apple Media Helpline
media.help@apple.com