Apple Music pokes fun at Spotify’s latest price hike – 9to5Mac

Last month, Spotify announced a new round of price increases for subscribers in the United States and other countries. As price increases take effect from February’s renewal, Apple Music is poking fun at Spotify’s social media drama.

Apple Music also now offers a free three-month trial.

The price of Spotify is increasing

For a refresher, here are the price increases for Spotify plans in the United States:

  • Spotify Premium: $11.99 to $12.99
  • Spotify Duo: $16.99 to $18.99
  • Spotify Family: $19.99 to $21.99
  • Spotify Student: $5.99 to $6.99

Spotify last raised prices in the US in June 2024, when Spotify Premium increased from $10.99 to $11.99 in the United States. In 2023, this price increased from $9.99 to $10.99, the first ever price increase for the service.

Spotify says the latest price hike will allow it to “deliver a great experience.”

Apple Music batteries are on

As this latest Spotify price hike went into effect this month, Spotify Premium subscribers have taken to social media to express their frustration.

In a social media post today, Apple Music decided to have a little fun: “BTW, we’re still the same price.”

It’s a clear shot at Spotify and frustrated subscribers.

When Apple Music launched in 2015, it cost $9.99 per month. Apple implemented its first and only price increase for Apple Music in October 2022, raising the individual plan to $10.99 per month. The price has not changed since then.

So Apple Music is $1/month cheaper for individual subscribers, but the big difference is $5/month on family plans. Apple Music is also now offering a free three-month trial available until February 24.

Apple Music is also included in the Apple One bundle plans, which includes other services such as Apple TV, Apple Arcade, Apple News+ and more.

Are you an Apple Music or Spotify subscriber? Have you considered switching? Let us know down in the comments.

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