Apple today introduced the new Sales Coach app for iPhone and iPad, replacing the former SEED app. Designed for Apple Store and Apple Authorized Service Provider (AASP) employees, Sales Coach provides training resources and information useful for selling Apple devices.
Sales Coach is available to Apple Store and AASP employees worldwide and was released by Apple as an update to the earlier SEED app. Those with the SEED app will see it change to Sales Coach when the latest update is installed. Sales Coach is not a publicly available application.
Compared to SEED, Sales Coach uses Apple’s updated Liquid Glass design and will feature a new AI chatbot to answer product questions. The chatbot can be accessed through the upcoming “Ask” tab and is similar to the chatbot in the Apple Support app. Employees will be able to instantly get information about specific iPhone capabilities, details on how various software features work, and other information about all Apple products.
Apple doesn’t seem to have rolled out the chatbot yet, but we learned about it when we first shared details about the Sales Coach app earlier this month. Sales Coach is also available at salescoach.apple.com.
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