Password manager 1Password is raising its prices by $12 a year, making Apple’s free passwords more attractive to iPhone users.
1Password subscribers have been warned by the company about an upcoming price increase for the password manager. Starting March 27, users will pay more for an annual subscription.
The cost of the annual individual plan will go from $35.88 per year to $47.88, a price increase of $12 per year, $1 per month, or a 33% increase. Similarly, the family plan will rise from $59.88 to $71.88. That’s also an increase of $12 per year or a 20% price increase.
For subscribers, the new prices will take effect the next time they renew their plan after that date The Verge.
In an email, 1Password explains that the increase will help it continue to invest in its product and add new features. These recent additions include anti-phishing protection and the ability to add payment information.
To its credit, 1Password says prices have stayed roughly the same for several years. This is a rarity in a market that is very familiar with frequent price increases.
However, this gives users an incentive to consider their options.
One of them could be switching to Apple’s own Passwords app, also known as Keychain, which works seamlessly across the entire ecosystem. It also works on Windows and even has browser plugins that allow it to autocomplete web pages in Firefox and others.
For Apple users, Apple passwords are a viable option. And even better, it’s free.