Amazon’s Alexa+ AI assistant is available to all Amazon Prime subscribers in the US starting today, with the service available at no additional cost.
Amazon says Prime subscribers can access Alexa+ using the Alexa app, an Alexa-enabled device, or the Alexa.com website. Prime members can access Alexa+ by saying “Alexa, upgrade to Alexa+” or by signing in to their Amazon account on the Alexa website.
Alexa+ is being tested from February 2025 and offers a smarter, more personalized and more active assistant. Amazon says that Alexa+ is much more capable than previous versions of Alexa thanks to its updated architecture that uses large language models from Amazon Nova and Anthropic.
Alexa can do things like order takeout, make restaurant reservations, book rides, and schedule home repairs, plus she can control smart home products and answer questions like any other chatbot. It integrates with Amazon services and can integrate with hardware like Ring cameras.
Amazon Prime in the US is priced at $14.99 per month or $139 per year, and Alexa+ is considered one of the benefits of Prime. Non-Prime customers can try Alexa+ through a limited free chat on Alexa.com and in the Alexa app. An Alexa+-only subscription costs $19.99 a month, which makes no sense to anyone since Prime is cheaper.
Amazon’s revamped Alexa+ experience is seeing a wide rollout a few months before Apple is expected to unveil a more powerful, personalized version of Siri. Siri will get an update in spring 2026, likely in iOS 26.4.
Alexa and Siri were two of the original wide-ranging voice assistants, so it will be interesting to see how Alexa+ fares against the improved version of Siri when Siri launches.