Autodesk, a company known for its suite of 3D design software, is suing Google over claims it infringed on its “Flow” trademark, as it previously said. Reuters. The lawsuit, filed in a California court last week, alleges that the name of Google’s AI video generator, Flow, is likely to confuse customers with Autodesk’s own “Flow”-branded AI movie-making tools.
Autodesk first introduced Flow in 2022 as a cloud platform for filmmakers and other creators. It has since introduced products under the Flow umbrella, including Flow Studio, which uses AI to transform live action footage into 3D scenes.
After Google launched its AI-powered Flow app in May 2025, Autodesk says it asked the tech giant to stop using the “Flow” name. Google responded by saying it would market the product as “Google Flow – rather than just ‘Flow’.”
However, Autodesk claims that Google “misrepresented” its intentions regarding its plans to use the “Flow” brand. The company claims that Google filed the trademark in the Kingdom of Tongo, “where apps are not generally available to the public,” before applying to register the separate name “Flow” in the US, referring to its Tonga app.
Autodesk claims that confusion has already occurred between its Flow products and the Google Flow app, saying that people on social media, magazines and Google Flow users have “mistakenly referred to the Google product as ‘Flow Studio.’
Autodesk is asking the court to block Google from using the Flow trademark as well as unspecified damages related to the alleged infringement. Google did not immediately respond to a request for comment.