Watch the full Apple Music Super Bowl LX Halftime Show and listen to the full set list.
Halftime show Press conference breaks records
In its first 48 hours, the Apple Music Super Bowl LX Halftime Show with Bad Bunny became the most watched Super Bowl in history with over 63 million views across a variety of related content, including live streaming and social clips.
Bad Bunny is listening to Rise on Apple Music
Immediately following the Apple Music Super Bowl LX Halftime Show, Bad Bunny’s listens on Apple Music increased 7x. “DtMF”, “BAILE INoLVIDABLE” and “Tití Me Preguntó” were the most streamed songs immediately after the show.
More statistics from Apple Music
Following the release of the official Halftime Show trailer on January 16, playback of Bad Bunny’s tracks on Apple Music has skyrocketed.
- Plays of “BAILE INOLVIDABLE” increased 54 percent in the US and 36 percent worldwide.
- “BAILE INoLVIDABLE” saw significant growth in non-Spanish-speaking countries, including Canada (60 percent), the United Kingdom (54 percent) and Brazil (43 percent).
- Lyric views for “BAILE INoLVIDABLE” jumped 119 percent in the U.S. and 79 percent worldwide.
- “BAILE INoLVIDABLE” jumped to #1 on the US Latin chart.
- “BAILE INoLVIDABLE” was a top 10 song in nine US cities. The hit single jumped 50 spots in Chicago and 71 spots in Houston, landing in the top 10 of two cities with heavy NFL viewership.
- The best tracks were 1. “BAILE INoLVIDABLE”, 2. “DtMF”, 3. “Tití Me Preguntó”, 4. “Moscow Mule” and 5. “Vete”.
- The top listening cities were 1. Mexico City; 2. New York City; 3. Los Angeles; 4. Lima, Peru; 5. Chicago; 6. Houston; 7. Dallas; 8. Miami; 9. Santiago, Chile; and 10. Ecatepec de Morelos, Mexico.
Bad Bunny steps up to Shazam
Ahead of Super Bowl LX, Bad Bunny fans flocked to Shazam, with the artist’s volume increasing month after month since November.
- In the US, Shazam’s average daily recognition during January was 8 percent higher than the previous month.
- Bad Bunny’s monthly US radio spins hit their highest point since June 2025 in January, up 13 percent from the previous six months.
- Since Bad Bunny was announced to headline the Apple Music Super Bowl LX Halftime Show, his lyrics have been viewed more times on Shazam than any other non-English language artist, with the US leading the way.
- “BAILE INoLVIDABLE” saw a 130 percent increase in Shazam volume on Jan. 16 — the day the official trailer was released — compared to its daily average over the past seven days.
- In the US, “BAILE INoLVIDABLE” had more Shazam activity than any other country on January 17th and 18th.
- “BAILE INoLVIDABLE” peaked at #30 on the US Shazam Chart on January 22, its highest position since February 2025.