Veteran journalist David Pogue has released a short video that offers a sneak peek at his upcoming book celebrating Apple’s first 50 years. Here are the details.
“Apple: The First 50 Years” is released on March 10
With the release of Apple: The First 50 Years just weeks away, Pogue shared a short video previewing what readers can expect from the 600-page book, which revisits Apple’s history with a mix of new and familiar stories.
Despite currently being scheduled for release on March 10th, the book is already a top seller in Amazon’s History of Technology category and is very likely to appear high on Amazon’s overall bestseller list upon release.
Pogue says he worked on Apple: The First 50 Years for two years and conducted 150 interviews, “including current Apple brass.”
Deeply researched and richly illustrated in full color, Apple: The First 50 Years features new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive and many contemporary designers, engineers and executives. The book dispels long-held myths; goes behind the scenes of both titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and instructive failures (Lisa, Apple III, MobileMe); and assesses the forces challenging Apple’s dominance as it enters the second half of the century.
Following the book’s release on March 10, Pogue will embark on a press tour currently scheduled for 11 dates in 10 cities, with additional stops to be announced.
Apple: The First 50 Years, of course, celebrates 50 years since Apple was founded on April 1, 1976. In addition to Apple’s own celebration, the anniversary is also commemorated by the Computer History Museum, which remains illuminated with details beyond Tim Cook’s promise that “you better believe” there will be… something.
Apple: You can pre-order the first 50 years on Amazon now.
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