At a recent general meeting, Apple CEO Tim Cook told employees to “stay tuned” for the company’s plans for its upcoming 50th anniversary. Apple was founded on April 1, 1976, so the company will be 50 years old in a few months.
Following on from last week’s excerpt BloombergMark Gurman has since shared Cook’s full remarks:
I’ve been unusually reflective about Apple lately as we’ve been working on what we’re going to do to commemorate this moment – 50 years. It is an extraordinary achievement. We went through old archives, old photos. We went through the products, the services, the people, and I’m amazed at how much Apple has changed things, how much Apple has changed the world, how much Apple has given to the world. Shall we go celebrate? You better believe it. We’re not ready to say exactly how yet, so stay tuned. Yes. We are not a backward-looking culture. So the group of people working on it had to build a different muscle for that, because our muscles are always about what’s next. We had to work really hard to get into a reflective state, but when you really stop, stop and think about the last 50 years, your heart skips a beat. I really do. I promised some celebration.
While it’s likely that Cook had a celebration in mind for Apple employees, the company will almost certainly honor the occasion in a big way and publicly.
Apple went from flirting with bankruptcy in the late 1990s to becoming the world’s most valuable public company in early 2010. It introduced many iconic products, including the Macintosh in 1984, the iPod in 2001, the iPhone in 2007, and the Apple Watch in 2015. The company reported record quarterly revenue last quarter, driven by historically high iPhone sales, so the company is still achieving financial peak.
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