After the success of the space orange shade for the iPhone 17 Pro, Apple plans to unveil the iPhone 18 Pro in a deep red color. Like orange, it will apparently be the new flagship color for the iPhone 2026 Pro.
The company may also test similar shades internally.
Apple’s next iPhone Pro could be dark red
In addition to the design overhaul, Apple introduced the iPhone 17 Pro in a striking space orange in September 2025. Compared to the more muted Pro colors of previous years, this shade stands out with its bold glossy look.
Apple previously reserved such bold, fun colors for non-Pro iPhones.
The move paid off. The Cosmic Orange finish helped boost demand for the iPhone 17 Pro, especially in China.
unsurprisingly, BloombergIn the latest issue of his Power On newsletter, Mark Gurman reports that Apple is “now considering dark red for its next line.”
With the iPhone 18 Pro nearly seven months away, a lot could change by then. The rumored red shade may end up looking quite similar to space orange. And so it is not clear how distinctive the final color variants will be.
Gurman also speculates that given the success of space orange, Apple may not discontinue it this year.
As for the rumored purple and brown hues of the iPhone 18 Pro, the report says they’re “probably just variations on the same red idea – given that the tones are quite similar.”
The foldable iPhone arrives in boring colors
Apple will not choose such a bold heroic color for the foldable iPhone. Instead, it will reportedly “stay away from fun colors” and stick to dull, boring colors. This can include dark grey/black and white or silver.
Whatever colors Apple ultimately chooses for the iPhone 18 Pro, one thing stands out: iPhone Pro no longer has to be limited to understated finishes.