Apple Music rolled out the red carpet for Bad Bunny on Monday as the Puerto Rican superstar prepares to headline the Apple Music Super Bowl LX Halftime Show on February 8 at Levi’s Stadium in Santa Clara, California. So here’s your chance to meet Bad Bunny before the Super Bowl with a series of special programs.
Meet Bad Bunny before the Super Bowl
This week, Apple is planning a comprehensive Bad Bunny celebration. He is an artist who fundamentally reshaped global pop music on his own terms, the iPhone giant said. The partnership between Apple and Bad Bunny spans nearly a decade, so this halftime performance is especially significant for both parties. Apple Music editors first discovered his work and reached out directly to feature it on the platform, and are now watching him take on one of the biggest stages in entertainment, Apple noted.
“This is a special full-circle moment for us,” said Rachel Newman, co-head of Apple Music. “Bad Bunny is an artist we’ve championed since the very beginning, when our editors discovered his work and contacted him directly to bring it to Apple Music.”
“Having him headline the Apple Music Super Bowl LX Halftime Show is the culmination of a deep, long-term partnership that has spanned most of the last decade, a time when he changed global pop music forever,” she added.
What Apple Music subscribers can experience
Leading up to the big game, Apple Music curates a vast collection of Bad Bunny content. Subscribers can immerse themselves in the ultimate Bad Bunny Essentials playlist. Or they can explore mood collections including Dance Bunny, Trap Bunny, Sad Bunny, Party Bunny and Bunny & Friends. Each showcases different aspects of the artist’s versatile sound.
For those who want to understand the musical DNA of Bad Bunny, there is a special playlist called The DNA of DtMF. It features Puerto Rican styles and sounds selected by the artist himself. Apple Music is also streaming an exclusive 2026 Super Bowl LX Megamix (DJ Mix) spanning the career of Bad Bunny’s biggest producer, Tainy, along with new NFL player playlists.
Apple Music Sing adds another dimension to the experience, allowing fans to sing along to their favorite Bad Bunny songs with customizable vocals, perfectly timed lyrics, and line-by-line translations and pronunciations — especially useful for fans still learning Spanish.
Official interview and radio program
On Thursday, February 5 at 10:00 a.m. PT, Apple Music Radio hosts Zane Lowe and Ebro Darden will host Bad Bunny’s official halftime show interview at San Francisco’s Moscone Center. The interview will be available live and on demand on multiple platforms including Apple Music, YouTube, Facebook, TikTok, Instagram, X and NFL Network.
One hour before the main event, at 9 a.m. PT, Apple Music Radio will host a pre-show live from the new Apple Music Los Angeles studio. Hosts Evelyn Sicairos and Eddie Francis highlight the biggest Apple Music moments of the past year. And they’ll feature special guests and look back at iconic halftime performances.
The radio celebration will run throughout the weekend, with Apple Music Radio broadcasting live from Los Angeles Thursday through Sunday. Apple Music 1 will celebrate Bad Bunny and Puerto Rican culture with music from DJ Gust and Chuwi, while Apple Música Uno will offer non-stop Bad Bunny music and news from fans. The program includes in-studio and FaceTime interviews, live performances, Bay Area talent check-ins and radio hours from Bad Bunny artists, athletes, songwriters and collaborators.
Exclusive content via Shazam
Fans who use Shazam to identify Bad Bunny songs during the week will unlock access to the Apple Music Super Bowl Halftime Show event page. And there they’ll find bonus content including a custom Apple Watch face and iPhone wallpaper.
Users can also save the show to get timely reminders for the playlist and photos after the show.
Meet Bad Bunny before the Super Bowl: Other Apple experiences
Photo: Apple
And Apple is extending the celebration beyond music streaming. Apple Store locations will feature Bad Bunny-themed experiences, including a 15-minute listen to Today on Apple Spatial Audio for “CAFé CON RON” in select stores. Special events with collaborators Eladio Carrión at Apple Union Square in San Francisco and Arcángel at Apple Fifth Avenue in New York offer fans unique opportunities to connect with the artist’s creative circle.
For those hosting game day gatherings, Apple Invites now offers new custom backgrounds, including an exclusive Bad Bunny visual. The feature helps users create custom invitations and includes collaborative playlists and shared photo albums, while iCloud+ subscribers get unlimited event creation. The new Invitations widget adds an instant event countdown to the iPhone home screen.
Soccer fans can follow the game through the free Apple Sports app, which provides real-time scores, stats, live betting odds and an enhanced play-by-play feed. Live action brings real-time updates directly to the iPhone and Apple Watch lock screen, while game card sharing allows fans to share their excitement.
Bay Area Connections
Photo: Apple
The Super Bowl’s Bay Area location holds special significance for Apple, which was founded in Cupertino nearly 50 years ago. The company maintains deep local partnerships supporting education, creativity, affordable housing and community service.
For those traveling to the San Francisco Bay Area, Apple Maps offers detailed 3D landmarks like the Golden Gate Bridge, 360-degree views in Look Around, and a new custom Let’s Eat guide curated by local food editor Luke Tsai. Apple News has launched a dedicated Super Bowl LX hub featuring comprehensive news from leading sports publishers including The Athletic, Sports Illustrated, Boston.comand Tacoma News Tribune.
New subscribers can get three months of Apple Music free on individual or family plans, perfect timing to experience Bad Bunny in surround sound with translated lyrics ahead of his historic halftime performance.
David Snowan expert on Apple hardware and software, writes on a variety of technology and cultural topics for Cult of Mac. They include Apple news, tech buying guides, and features on setting up your computer and Apple TV shows and movies.
With 30 years of experience in technology and other topics, he has written and edited numerous print and online publications, including CMP media, TechTV.com, OVERHANG, Cable news, Red herring magazine, Law.com, National Law Journal and Law Technology News magazine. Among other roles, he served as executive editor of the Law.com network of websites and editorial director of technology for ALM Media.
Snow graduated from Syracuse University with a bachelor’s degree in magazine journalism and psychology. While there he worked as a reporter for Daily orange newspaper and associate editor Same time magazine.
Founder of the blog On the water linecan be reached on X (formerly Twitter) via @atthewaterline and on Mastodon via @dsnow.