Nic, the Tiger Global-backed hardware company, is opening its first retail store in India, its largest market. The store is located in Bengaluru, where a large portion of Nothing’s user base in India is concentrated, the company said.
The new two-story location will showcase Nothing’s products and other projects. Customers will also be able to purchase hardware products and other merchandise from the store and have selected items customized.
“We wanted to create a fun space. It’s kind of inspired by all the parts that are related to the brand. For example, the factory: when you buy a product, there’s like a production line where the product comes out. We’ll also show the machines where the phones go through testing, like USB port testing or water resistance testing. So we just wanted to bring this world together,” said the company’s co-founder and CEO Carl Pei.
The store will feature products from Nothing and CMF, its budget brand, which it spun off last year. CMF is based in India and has a joint venture with a local Indian ODM (Original Design Manufacturer), Optiemus.
Pei mentioned that the two brands differ in terms of the products they offer that fall into different price ranges, as well as the audience they target.
“Nothing is more niche with a higher price point. CMF is more (targeted at) mass. You know it’s mass, but it’s not just like the off-the-shelf rebrands that you usually find at this price point. They’re also products that we take a lot of care over,” he said.
India was Nothing’s strongest market with more than 2% of the smartphone market, analyst firm IDC told TechCrunch last year. It also noted that Nothing was the fastest-growing brand in the country in Q2 2025, with an 85% year-over-year increase in shipments.
Other hardware makers are also building ambitious retail stores in India. Apple is set to open its sixth store in the country this month, such as in Borivali, Mumbai.
This is Nothing’s first store outside London, where the company is based. The startup said it plans to open two more stores in Tokyo and New York, but did not provide a timetable for the openings.
The company raised $200 million in Series C funding last year at a $1.3 billion valuation, led by Tiger Global alongside investors such as GV, Highland Europe, EQT, Latitude, I2BF and Tapestry. To date, nothing has made $450 million.