OpenAI has launched a new product to help enterprises navigate the world of AI agents, focusing on agent management as the critical infrastructure for enterprise AI adoption.
On Thursday, AI giant OpenAI announced the launch of OpenAI Frontier, an end-to-end platform designed for enterprises to create and manage AI agents. It is an open platform, which means that users can also manage agents built outside of OpenAI.
Frontier users can program AI agents to connect to external data and applications, allowing them to perform tasks far beyond the OpenAI platform. Users can also restrict and manage what these agents have access to and of course what they can do.
OpenAI said Frontier was designed to work in the same way that companies manage human employees. Frontier offers an onboarding process for agents and feedback to help them improve over time, just as a review can help an employee.
OpenAI has all businesses including HP, Oracle, State Farm and Uber as customers, but Frontier is currently only available to a limited number of users with plans for a more general rollout in the coming months.
The company won’t reveal pricing details at a press conference earlier this week, The Verge reports. OpenAI declined to comment on the awards.
Agent management products have become bets as AI agents gain ground in 2024. Salesforce probably has the best-known such product, Agentforce, which the company launched in the fall of 2024. Others quickly followed. LangChain is a major player in the field that was founded in 2022 and has raised over $150 million in venture capital. CrewAI is a smaller startup that has raised more than $20 million in venture capital.
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In December, global research and advisory firm Gartner released a report on this type of software, calling agent management platforms the “most valuable real estate in AI” and a necessary piece of infrastructure for businesses to adopt AI.
It is not surprising that OpenAI will release this platform in early 2026, as the company has made it clear that one of its main areas of focus this year is enterprise adoption. The company also announced two notable enterprise deals this year with ServiceNow and Snowflake.
Still, if OpenAI wants to be a meaningful player in the enterprise space, offering a product like Frontier is a promising step.