After introducing age verification last year, Roblox is looking to increase the number of players over 18 on its platform. As of the end of 2025 earnings report, 45 percent of Roblox’s daily active users completed age verification as of January 31st. Of those who verified their age, 27 percent are adults. Roblox also reported that this age group spends more money on its platform than users under 18.
Roblox plans to try to attract more adult players by expanding certain “high-fidelity” genres on its platform, according to the earnings report: “We’re prioritizing some of the biggest and most monetizing genres in the gaming market — such as shooters, RPGs, and sports and racing.” Roblox is also putting more emphasis on performance and graphics quality as part of its efforts to attract an older audience.