Snapchat announced on Wednesday that it is hosting its first-ever awards show on March 21. The social media giant says the awards show, called “The Snappys,” is designed to celebrate the “creators who shape the culture on Snapchat.”
Creators will receive awards such as “Spotlight MVP,” “Best Storyteller,” and “Breakout Creator of the Year,” along with awards for fashion, beauty, sports, music, food, and games. Other categories include collaboration, comedy and cultural impact.
“Together, these awards reflect the many ways creators spark conversations, build community and define culture on Snapchat,” the company wrote in a blog post. “The Snappys reinforces Snapchat’s continued commitment to celebrating creators not just as users, but as artists, entertainers and cultural leaders.”
Snapchat is the latest social media platform to award creators. Meta-owned Instagram introduced a new “Ring” award last October to recognize creators from around the world. Instagram announced 25 winners online, and each winner received a physical custom ring designed by English fashion designer Grace Wales Bonner along with a digital gold ring around their Instagram profile.
In November, TikTok launched its first-ever TikTok Awards show in the U.S. Like Snapchat, Instagram presented category-specific awards such as “Creator of the Year,” “Video of the Year,” “Muse of the Year,” “Breakthrough Artist of the Year,” and more. It’s worth noting that TikTok has also hosted awards shows in other countries, including Germany, Mexico and Korea.
Snapchat’s awards are more in line with TikTok’s as it will also host a traditional awards show where winners will be revealed live at the event. The company says the show will bring together “creators, industry leaders and special guests.” One of the “special guests” is DJ Khaled, who will receive a “Lifetime Achievement Award” from Snapchat.
By launching the award, Snapchat and its competitors are positioning themselves as more than just social media apps and as major players in the entertainment industry.
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The Snappys will be hosted by comedian and creator Matt Friend and will take place at Snap’s headquarters in Santa Monica. Snapchat says it will release more details, including lists of nominees, in the coming weeks.