Creators’ ad revenue problem and India’s AI ambitions | TechCrunch

Creators' ad revenue problem and India's AI ambitions | TechCrunch

The creator economy is growing rapidly, and ad revenue alone is no longer cutting it. YouTubers launch product lines, acquire startups, and build real business empires. In fact, MrBeast’s company bought fintech startup Step, and his chocolate business is earning his media arm. This is not just a strategy of one creator. For many, this … Read more