Ferrari has released the first images of the interior of the company’s first all-electric supercar, dubbed the Ferrari Luce (“light” in Italian). This is the second time the Italian automaker has teased the Luce (formerly the Elettrica) without showing us the actual car or even a silhouette. But interior pictures should suffice given the designer’s bold name: Jony Ive.
Ferrari decided to outsource the interior design work to Luca Ive and his partner Marc Newson, who together run the design shop LoveFrom. Ive is obviously well known for his work as Apple’s former chief designer, overseeing such iconic products as the iMac, iPhone, iPad and Apple Watch. Now, it’s turning its attention to a vehicle from Ferrari — and perhaps giving us a glimpse of what Apple’s car might look like if the tech giant decided to continue with its secretive Project Titan instead of ramping it up.
Ferrari and LoveFrom have been quietly working together for five years, and Luce is the first time we’ve seen the results. The technical underpinnings were revealed last year in Italy; The exterior will be unveiled in May 2026.
Ive’s work at Apple has focused on sleek minimalism, so it’s somewhat surprising to see so many buttons in the Luce’s interior. When I first heard that I was involved in the design, I expected Ferrari to switch all the controls to a touch screen. So it was encouraging to see a significant amount of physical checks. Of course, all screens have rounded corners reminiscent of an iPhone or iPad, so Ive’s influence is still front and center.
Ive’s influence can also be felt in the materials used in the interior of the Luce, such as anodized aluminum and reinforced glass from the specialist company Corning – two key components of Apple products.
The steering has a simplified three-spoke design inspired by classic Ferrari wheels from the 1950s and 1960s. The spokes are made from 100 percent recycled aluminum, CNC machined from 19 individual parts, and weigh 400 grams less than a standard Ferrari wheel.
The Luce has three main displays: the instrument cluster, the central display and the rear control panel. The instrument cluster actually moves with the steering wheel (a Ferrari first) using overlapping OLED displays that combine digital and analog inputs. The ultra-thin OLED displays are manufactured by Samsung with cutouts that reveal a second display underneath and literally add visual depth.
Ive’s influence can also be felt in the materials used in the Luce’s interior, such as anodized aluminum and reinforced glass from specialist Corning.
The central display is located on a ball joint, which allows it to be rotated towards the driver or passenger. It also includes a palm rest so you can operate the controls without looking. And the mechanical multi-graph display with three independent motors functions as a clock, chronograph, compass or launch indicator.
The key fob has its own E Ink display, which Ferrari claims is the first car to use energy only when the color changes. Insert the key into the center console and the E Ink screen will change from yellow to black when the cabin wakes up.
The shift lever is equipped with Gorilla Glass; in fact, there are about 40 pieces scattered around the cabin with durable, scratch-resistant glass, some of which have laser-drilled micro-holes for inking the graphics.
It makes sense that Ferrari would outsource the work to Ive and his company. After all, the Ferrari FF was the first production car with Apple CarPlay in 2014. Even so, the automaker has not yet said whether it will adopt a more deeply integrated CarPlay Ultra in the future.
I was on hand in San Francisco to unveil the new interior, where he told reporters his company had been working in secret for five years. The renowned designer said he was not familiar with the safety and regulatory requirements for automotive design before starting this particular project.
“It’s very difficult,” I told Tim Stevens Engadget. “I’ve never worked in a field that’s so regulated. Some of it is great because you understand why, and certainly people’s safety is important, but some of it drives you crazy.”