It looks like our first major Apple product announcements of 2026 are just around the corner, with Apple announcing a “special Apple Experience” for members of the media scheduled for March 4, where we expect them to get their hands on several newly announced products.
In other Apple news this week, the first iOS 26.4 beta and related updates include some new features and improvements, while we’ve heard a bit more about the iPhone 18 Pro and Pro Max coming later this year, so read below for all the details on those stories and more!
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Apple announces a special event in New York, London and Shanghai on March 4
Apple this week invited members of the media to a “special Apple Experience” taking place simultaneously in New York, London and Shanghai on Wednesday the 4th.
Rather than a traditional Apple event, it sounds like these “experiences” will be an opportunity for the media to learn about a number of products that will be announced at or shortly before the time of the event.
In fact, it sounds like we could be getting several days of press releases in the first part of the week, culminating in media experiences on Wednesday. While we don’t know exactly what products will be announced this week, a number of new products are expected in the near future, including the iPhone 17e, M5 Pro and M5 Max MacBook Pro models, new iPads and more.
Everything new in iOS 26.4 Beta 1
After releasing iOS 26.3 last week, Apple this week deployed the first beta versions of iOS 26.4 and related updates.
While it doesn’t include the more personalized Siri we were hoping for, the update does include a lot of changes and new features.
One of the most exciting changes coming in the release is support for CarPlay video over AirPlay, which will allow users to stream Apple TV and other video content to their car’s infotainment screen while their vehicle is parked.
Five features of the iPhone 18 Pro have been revealed in a new report
While the iPhone 18 Pro and Pro Max are expected to have a very similar design to their predecessors, they are likely to receive a number of new features and upgrades to attract customers.
Research analyst Jeff Pu recently outlined five upgrades he expects to see in the new models, and we’ve rounded up a full list of ten reasons why you might want to wait for the new models if you’re considering buying now.
Apple has revealed how many iPhones are running iOS 26
With the move to the controversial new Liquid Glass design in iOS 26, some users seem to have delayed upgrading, but new data released by Apple last week suggests the impact is relatively minor.
Apple’s adoption data shows roughly the same share of devices running iOS 26 at this point as iOS 18 a year ago, though the company waited three weeks longer to release the data this year. So while acceptance seems to be faltering a bit this year, it’s not a huge difference.
Toyota Introduces Apple Wallet Car Keys to iPhone
Toyota, the world’s largest automaker, is finally rolling out support for Apple’s Digital Car Key feature, which lets users lock, unlock and start compatible vehicles from the Wallet app on their iPhone or Apple Watch.
Signs of impending support were spotted back in December, and we saw our first report of vehicles in the wild supporting it with the new 2026 RAV4.
Apple launches new ‘Sales Coach’ app.
Apple plans to launch a rebranded “Sales Coach” app for iPhone and iPad later this month, according to a source familiar with the matter.
“Sales Coach” will arrive as an update to Apple’s existing “SEED” app and will continue to provide sales tips and training resources for Apple Store and Apple Authorized Reseller employees worldwide. For example, there are articles and videos that highlight everything from reasons to upgrade to a newer iPhone to popular iPad features.
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